3 Social Media Mistakes that Businesses Make
I see this nearly every day. I come across the Facebook page of one company, the Twitter feed of another brand, and it’s right there—clear for anyone to see. It’s the social media mistakes that many...
View ArticleWhy Nobody Shares or Links to Your Content
Getting social shares and external links to your blog, vlog, podcast, etc. is essential for the following reasons: Grows your audience Boosts your SEO Raises awareness and improves the reputation of...
View ArticleFor Best Social Media Results, Add Patience
I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and...
View ArticleCold Tweeting: Are You Doing It Wrong?
It’s inevitable that with the rise of social media, businesses will have to think of new ways to reach out to potential customers and market themselves. Cold calling is a common sales technique in the...
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How to Join a Social Media Conversation
Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable...
View ArticleNewbie Blogging Mistake 1: Thinking that Looks Don’t Matter
In this series on newbie blogging mistakes, I’ll be taking a look at some of the most deadly blogging sins that first-time bloggers make. This first post focuses on a common oversight: thinking that...
View ArticleNewbie Blogging Mistake 2: Writing for Everyone
In my previous post on newbie blogging mistakes, I focused on overlooking the visual aspect of your blog. In this post, I’m going to discuss not having or not sticking to a niche. Writing for everyone...
View ArticleNewbie Blogging Mistake 3: Ignoring or Overdoing SEO
The previous post in this series discussed the newbie blogging mistake of not writing for a niche. Now, I’m going to talk about the one thing that can be both a gift and a headache for bloggers: search...
View ArticleNewbie Blogging Mistake 4: Hitting “Publish” Too Soon
The last newbie blogging mistake I discussed was ignoring or overdoing SEO. This post will delve into what should (and shouldn’t) happen once you’ve written the blog post. It’s tempting, especially...
View ArticleNewbie Blogging Mistake 5: Not Promoting and Not Engaging
In the other posts in this series, I discussed newbie blogging mistakes such as ignoring the design of your blog, overdoing SEO, not having a niche, etc. This time, I want to take a look at the...
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